The Xer-Wise Corporation manufactures and markets high quality home exercise equipment. The firm has just developed a new piece of equipment that top executives believe will be a big seller if promoted correctly. The new product uses a system of adjustable weights that can be arranged in various ways to allow the user to perform exercises that tone all major muscle groups. Additionally, unlike other strength building machines, this equipment also incorporates a recumbent bicycle to provide a complete cardio workout. The entire piece of equipment is easy to assemble, and when not in use it can be folded into a compact unit that is easy to store. A group of fitness experts have tested the equipment and have provided rave reviews. Company executives believe that this product, called the MuscleMaster, will appeal to busy young adults living in relatively small apartments. Melody Fitt and Tom Trym have been assigned the responsibility of developing a promotion mix for this product. The team of Fitt and Trym is convinced that they can develop a successful promotion mix for this outstanding product. Tom and Melody are considering the extensive use of ads in fitness magazines and a direct mail campaign targeted at people who have bought other products made by Xer-Wise. Since these messages are geared directly to customers, it is clear that Tom and Melody want to implement a _________ strategy

Answers

Answer 1

The fact that the messages are directly to customers, it is clear that Tom and Melody want to implement a infomercial strategy.

What is an infomercial strategy?

It should be noted that an infomercial strategy simply means a strategy that's used to create a solution to a particular problem.

In this case, the fact that the messages are directly to customers, it is clear that Tom and Melody want to implement a infomercial strategy.

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Related Questions

The quality certification that deals primarily with conformance to customer requirements is ISO ________; ISO ________ is concerned primarily with the organization's effect on the environment

Answers

Answer:

9000; 14000

Explanation:

The quality certification that deals primarily with conformance to customer requirements is ISO 9000 ; ISO 14,000 is concerned primarily with the organization's effect on the environment

The quality certification that deals primarily with conformance to customer requirements is ISO 9000 ; ISO 14000 is concerned primarily with the organization's effect on the environment.

What is ISO quality certification ?

ISO quality certification is a seal of approval from a third party body that a company runs to one of the international standards developed and published by the International Organization for Standardization (ISO). Without the ISO quality certification, any product cannot be brought in the common market for sales to the customer. There are several labels of ISO quality certification, which deals with customer segments, product effect in environment and the sustainability of the product in market segment category.

Thus, the quality certification that deals primarily with conformance to customer requirements is ISO 9000 ; ISO 14000 is concerned primarily with the organization's effect on the environment.

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Question 2 The primary role of this mode of transportation is to move large shipments of international freight between continents: A. Pipeline B. Water C. Air D. Highway E. Rail

Answers

The mode of transportation that allows for the movement of large shipments across continents is B. Water.

What is the use of Water transportation?

Water transportation involves using huge cargo ships and other water vessels to transport large shipments over a long distance.

It is therefore useful for moving across continents as these are separated by large bodies of water like oceans.

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When managers are evaluated on residual income, rather than on return on investment (ROI), they will be ______ likely to pursue projects that will benefit the entire company.

Answers

When managers are evaluated on residual income, they will be more or less likely to purse projects that will benefit the entire company.

What is return on investment (ROI)?

Return on investment (ROI) is a financial ratio used to calculate the benefit an investor will receive in relation to their investment cost in an organization.

ROI can be used to compare the return on investments of a company over a period of time. It is calculated by dividing the Earnings Before Interest, Tax and Depreciation by Investments amount.

Hence, when managers are evaluated on residual income, they will be more or less likely to purse projects that will benefit the entire company.

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A qualitative characteristic that may impact upon capital investment analysis is market opportunities. True False

Answers

The qualitative characteristic that may impact upon capital investment analysis is market opportunities. Therefore, it's true.

What is capital investment?

It should be noted that capital investment simply means the acquisition of assets to attain long terms goals of a company.

In this case, qualitative characteristic that may impact upon capital investment analysis is market opportunities.

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The following data for the Spring Green Garden Supplies Company pertains to the production of 5,000 shovels during March. Direct Labor Standard cost is 10 shovels per hour at $40 per hour Actual cost per labor hour was $42. Actual labor hours were 480. Actual Direct Labor quantity (or efficiency or usage) variance was $800 favorable What is the direct labor price/rate variance?

Answers

Based on the standard and actual rates per hour, the direct labor price/rate variance for Spring Green Garden Supplies is $960 Unfavorable.

What is the direct labor price/ rate variance for Spring Green?

This can be found by the formula:

= (Standard labor rate per hour - Actual labor rate) x Number of hours worked

Solving gives:

= (40 - 42) x 480

= - 2 x  480

= -$960

In conclusion, the direct labor price variance is $960 Unfavorable.

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In macroeconomics, a _______________ describes the common way in which market values are measured in an economy.

Answers

In macroeconomics, the common way in which market values are measured in an economy is described as unit of account.

What is macroeconomics?

Macroeconomics can be defined as a study of all the behaviors, performances and factors that affect the entire economy. Thus, it typically focuses on aggregate phenomena such as the following:

Price levelEconomic growthGross Domestic Product (GDP)Inflation

In macroeconomics, the common way in which market values are measured in an economy of a particular country is described as unit of account.

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A private not-for-profit entity estimated its Allowance for Contractual Adjustment. During the next year, the hospital found that the actual total of contractual adjustments applied to receivables on hand at the end of the previous year was $4,000 higher than the estimate. How should the difference be reported

Answers

A private not-for-profit entity estimated its Allowance for Contractual Adjustment. During the next year, the hospital found that the actual total of contractual adjustments applied to receivables on hand at the end of the previous year was $4,000 higher than the estimate. How should the difference be reported

________ allows a country to seize the market opportunity and trade with other countries which have easier production and lower cost of certain goods in its marketplace.

Answers

Answer:

The answer is Lower opportunity costs.

Explanation:

With low opportunity cost, the individual has to forgo or give up very little in the way of resources in order to take advantage of an opportunity.

The inability to compare divisions of different sizes is a major disadvantage of ______. Multiple choice question. residual income only both residual income and ROI ROI only neither residual income nor ROI

Answers

The financial metric that has the major disadvantage of failing to compare divisions which have different sizes is residual income.

What is residual income?

It is a method of analyzing companies that checks for the income that a division gets after it produces a good or service that brings in income.

This metric does not take the size of the department into account which means that larger departments are often favored because they would have produced more goods and services.

In conclusion, option A is correct.

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Treyvon recently secured a promotion and a raise at work. He starts thinking about buying a house but wonders whether he can truly afford it. In this case, Treyvon is primarily considering the _____ associated with the purchase.

Answers

Treyvon is primarily considering the Financial risk associated with the purchase of the house.

What is Financial risk?

Financial risk seeves as the vpossibility of losing money thst has been put into an investment or business venture.

This was what Treyvon want to avoid because financial risk is a type of danger that can result in the loss of capital.

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Crowdfunding can be exempt from the registration requirements of the Securities Act of 1933 if shares are offered directly to investors. Select one: True False

Answers

This is false crowdfunding is not exempt if shares are offered directly to the investors.

What is crowdfunding?

This can be described as the act where money is raised for a project by a large number of people.

In crowdfunding, the people are known to be investors who contribute a given amount to the project.

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Perfecting a skill or pursuing an ambition are examples of which common desired outcome of goal setting? Overcoming something Establishing something Attaining something

Answers

Answer:

A: Overcoming Something

Explanation:

To perfect/overcome a skill and or ambition you are overcoming the challenge that is perfecting the activity or ambition.

What is one assumption made by most public choice theorists? (1 point)
o the assumption that political leaders rarely care about the opinions of those that have voted for them
O the assumption that political leaders are not susceptible to lobbyists
O the assumption that political leaders act according to their own self-interest
o the assumption that political leaders rarely care about their own political goals

Answers

Answer:

here are all of the answers to this quick check

Explanation:

1. discretionary spending

2. Local governments spend a higher percentage of their budgets on elementary and secondary education than state governments but state governments spend a higher percentage on higher education than local governments.

3. Mandatory spending is required by law to be paid while discretionary spending is based on annual appropriations, set by the House and Senate Appropriations Committees.

4. Fiscal policy mainly deals with taxation and government spending, while monetary policy influences the supply of money within an economy as well as interest rates.

5. he assumption that political leaders act according to their own self-interest

I just took the test hope this helps :)

The assumption that political leaders act according to their own self-interest is one assumption made by most public choice theorists. Thus, option A is correct.

What is a public choice?

Public choice involves the actions and procedures involved in the provision of public resources, their distribution, and the establishment of suitable standards that govern these actions. In order to maximize their societal usefulness, individuals' public choice processes are expected to be studied and influenced through the theory of public choice.

The outcome of a more intricate electoral system is the national interest, and wisdom is the greatest political virtue. The majority of public choice theorists make the premise that political leaders behave in their own best interests.

Therefore, option A is correct.

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In double-entry accounting, each transaction affects at least two accounts.
True or false

Answers

Answer:

True! A double-entry accounting is a standard accounting method that involves recording each transaction in at least two accounts, resulting in a debit to one or more accounts and a credit to one or more accounts. The total amount of the transactions in each case must balance out, ensuring that all dollars are accounted for.

Explanation:

Hope this helps you!!!

Business loans available from commercial banks with terms generally five to twelve years and secured or unsecured are called _____ loans.

Answers

Business loans available from commercial banks with terms generally five to twelve years and secured or unsecured are called term loans.

What is term loan?

Term loans are short-term loans offered to businesses for capital expenditure and expansion, among others.

Term loan enable borrowers with a lump sum of cash upfront in exchange for specific borrowing terms.

Hence, business loans available from commercial banks with terms generally five to twelve years and secured or unsecured are called term loans.

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A consumer product is any article, or its component parts, produced or distributed for sale to a consumer:

Answers

A consumer product is any article, or its component parts, produced or distributed for sale to a consumer for use.

Who is a consumer?

It should be noted that a consumer simply means a person who purchases good and services.

In this case, a consumer product is any article, or its component parts, produced or distributed for sale to a consumer for use.

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Which needs to happen to the price indicated by p2 on the graph in order to achieve equilibrium? it needs to be increased. it needs to be decreased. it needs to reach the price ceiling. it needs to remain unchanged.

Answers

The rate suggested via the means of p2 on the graph to gain equilibrium needs to be decreased.

What is equilibrium?

Equilibrium is the nation wherein the marketplace delivers and calls for stability from each other, and as a result, costs grow to be stable.

Generally, an over-deliver of products or offerings causes costs to head down, which leads to better call for—while an under-deliver or scarcity of products causes costs to head up, resulting in much less call for.

The balancing impact of delivery and call for outcomes in a nation of equilibrium. The equilibrium rate is the rate at which the delivery of products fits the call for.

When a primary index studies a length of consolidation or sideways momentum, it could be stated that the forces of delivery and call for are tremendously the same and the marketplace is in a state of equilibrium.

So, from the above statement, it is clear that, it needs to be decreased, is the right answer.

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Answer:

b

Explanation:

Which headline examples would meet amazon's copy policies for an ad promoting a flannel shirt?

Answers

The headline examples that would meet amazon's copy policies for this ad would be one that promotes their products and their brands to Amazon customers.

What are Amazon Headline search ads?

These are the advertising campaigns that are done by this company that allows them to promote their goods and services to Amazon customers.

The way the ads are targeted are usually through the use of keywords and they are on a cost per click basis.

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Which of the following would be deducted from the balance per books on a bank reconciliation? Select one: a. Service charges b. Notes collected by the bank c. Outstanding checks d. Deposits in transit

Answers

The option that is deducted from the balance per books on a bank reconciliation is A. Service charges.

What is bank reconciliation?

It should be noted that bank reconciliation simply means the identification of the difference in the bank statement and bank accounts balance and adjusting it.

In this case, service charges are deducted from the balance per books on a bank reconciliation.

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Workers typically get dirty if they work at a job site for

both the Construction and Design pathways.
both the Construction and Maintenance pathways.
the Maintenance pathway only.
the Design pathway only.

Answers

Answer:

b

Explanation:

B

A house is $100,000, a computer is $2,000, and a car is $20,000. In this context, money is principally functioning as a

Answers

In determining the value of the house, computer and the car, money is functioning pricincipally as a unit of account.

What is money?

Money is anything that is generally accepted as a means of payment for goods and services and for repayment of debt.

When money functions as a unit of account, it is used to determine value goods and services.

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Which replacement for the underlined phrase is the best way for Matt to improve the accuracy of Samuel’s claim?

Answers

There is no underlined phrase.

Select the best answer for the question.
1. In retail, COGS refers to
A. another word for profit.
O B. cost of goods sold.
O C. a way to measure sales.
O D. change given to customers.
O Mark for rovinu

Answers

Answer:

The answer is B. Cost of goods sold.

Explanation:

That is what the abreviation means.

How does scarcity determine the economic value of an item? by the amount of goods that are produced by the capital required to build the factory by the unlimited wants of the consumers by the resources consumed in production

Answers

Scarcity determine the economic value of an item by the unlimited wants of the consumers.

What is scarcity?

It should be noted that scarcity means paucity. It is a problem of infinite human wants and needs in a world of infinite resources.

In this case, scarcity determine the economic value of an item by the unlimited wants of the consumers.

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Answer: scarcity determines the economic value of an item by  the unlimited wants of the consumers

Explanation: just did the test

Potential gdp in the u. S. Will be unaffected by ____________________.

Answers

Answer:

the unemployment rate

Explanation:

There wont be a bad percent of people losing jobs.

In an open economy, why is the demand curve for dollars in the foreign-currency exchange market downward sloping?.

Answers

When the value of the domestic currency depreciates, domestic goods become less expensive relative to foreign goods, making domestic goods more attractive to domestic and foreign consumers.

Why is the demand curve for dollars in the foreign-currency exchange market downward sloping?

The demand curve for dollars in the foreign-currency exchange market shows the relationship between the exchange rate and the quantity of dollars that would be demanded.

There is a negative relationship between the exchange rate and the amount of dollars demanded. This is why the demand curve is downward sloping.

Here are the options of this question:

A. A depreciation in the domestic currency causes exports to fall and imports to rise and, therefore, net exports to fall.

B. A depreciation of the dollar reduces the quantity of dollars demanded in the market for foreign-currency exchange.

C. When the value of the domestic currency depreciates, domestic goods become less expensive relative to foreign goods, making domestic goods more attractive to domestic and foreign consumers.

D. Net capital outflow equals net exports.

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To assess the risk and return involved in a purchase decision, which practical questions should a potential buyer ask? select three options. what can go wrong? what are my friends buying? how will it affect my social status? what is the likely return? is the risk worth the return?

Answers

The practical questions a potential buyer should ask include the following:

What can go wrong? What is the likely return?Is the risk worth the return?

Who is a Buyer?

This is referred to the individual which purchases the item and normally gives cash to the seller in exchange for the product.

The buyer has to assess risk by making sure what is to be purchased has benefits and won't cause problems.

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Answer:

A, D, E

Explanation:

When designing a supply chain that meets customer requirements and aligns with strategy, what are the two goals that firms try to achieve

Answers

The two goals that the firm is trying to achive by designing the supply chain in such a way is:

to be more responsive.to be more efficient.

What is a supply chain?

This is a network or trade relationship that is formed between makers of a product and suppliers on how to distribute the product.

The goal is to get the product to the market place in a way that it would reach the final buyer.

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Primo, Inc. issued $50,000, 5-year, 7% bonds that pay interest annually on January 1 when the going market interest rate was 6%. The entry to record the sale of these bonds (net of premiums or discounts), rounded to the nearest $1, includes a ______.

Answers

The journal entry by Primo, Inc. to record the sale of these bonds (net of premiums or discounts), rounded to the nearest $1, includes credit to Bonds Payable of $50,000.

What is the correct entry to record the sale of bonds at a premium?

The correct journal entry to record the sale of the bonds at a premium is as follows:

Debit Cash $52,106

Credit Bonds Payable $50,000

Credit Bonds Premium $2,106

Data and Calculations:

N (# of periods) = 5

I/Y (Interest per year) = 6%

PMT (Periodic Payment) = $3,500 ($50,000 x 7%)

FV (Future Value) = $50,000

Results:

PV = $52,106.18

Sum of all periodic payments = $17,500 ($3,500 x 5)

Total Interest $9,163.49

Thus, the journal entry by Primo, Inc. to record the sale of these bonds (net of premiums or discounts), rounded to the nearest $1, includes credit to Bonds Payable of $50,000.

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Outsourcing some production is a means of supporting a constraint. Group of answer choices TRUE FALSE

Answers

It is a false statement that outsourcing some process in production is a means of supporting a constraint.

What is an outsourcing?

An outsourcing refers to act of hiring external body to perform services that are normally performed in-house of the company by the employees.

Rather, the use of outsourcing some of production is intended to overcome some organization constraints.

Therefore, the statement is false.

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