Discuss target market strategies. The target market strategy identifies which market segment or segments to focus on. This process begins with a market opportunity analysis (MOA), which describes and estimates the size and sales potential of market segments that are of interest to the firm. In addition, an assessment of key competitors in these market segments is performed. After the market segments are described, one or more may be targeted by the firm. The three strategies for selecting target markets are appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is (a) low-income workers without personal transportation, (b) corporate international business travelers, or (c) companies with urgent documents or perishable materials to be delivered to customers?

Answers

Answer 1

Answer:

you would determine the best way to ship perishables back and forth with the most financial advantages. you would need to know what purification would sell best to this group of income levels. what the needs for varies products most cost effective and needed that would also call for further purification need. you would want to tap into a reliable overnight delivery carrier that gives the lowest corporate incentives to use

Answer 2

You would figure out the most cost-effective approach to send perishables back and forth. You would need to be aware of the purification that would appeal to this range of income levels the most. What the needs are for various products, the most cost-effective ones, and whether further purification is required. You should select a trustworthy overnight delivery service that offers the fewest corporate incentives to do so.

What is market strategies?

A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.

Product, pricing, place, and promotion make up the four Ps. They serve as an illustration of a "marketing mix," or the collection of tools and techniques utilized by marketers to accomplish their marketing goals.

Thus, You would figure out the most cost-effective approach to send perishables back and forth.

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Related Questions

I just need a paragraph or two answering these questions im doing a day care Business marketing plan, got stuck on this section its the last one. You can estimate the prices and the services we are targeting low to middle class so somewhere in between. For services we are offering pickups from local schools,toys,books, playgrounds the building is owned so just base your answers on that. Please someone help me its due in a couple hours.

Answers

if they have an actual number to use them as much a name for them or something that will come back up.

Graphs can be used to estimate information not represented on the graph. Please select the best answer from the choices provided T F

Answers

Answer:

True :)

Explanation:

The answer is true :)

Please mark brainliest if you get it right! :)

Answer:

True shahzadanwar25

is correct.

(give that person brainliest lol)

The following graph shows the supply curve for a group of students looking to sell used smartphones. Each student has only one used smartphone to sell. Each rectangular segment under the supply curve represents the “cost,” or minimum acceptable price, for one student. Assume that anyone who has a cost just equal to the market price is willing to sell his or her used smartphone.

1. Region A (the purple shaded area) represents the total producer surplus when the market price is (Blank) , while Region B (the grey shaded area) represents the change in total producer surplus when the market price changes from $100 to $140 .

In the following table, indicate which statements are true or false based on the information provided on the previous graph.
2. Assuming each student receives a positive surplus, Sam will always receive less producer surplus than Teresa. (True or False)

3. .Producer surplus is smaller when the price is $140 than when it is $100. (True or False)

3. In order for Beth to earn a producer surplus of exactly $60 from selling a used smartphone, the market price needs to be (Blank)

Answers

1. The market price that represents the total producer surplus is $140.

Statement                                                                                       True/False

2. Sam will always receive less producer surplus than Teresa.    False

3. When the price is $140 producer surplus is smaller than at $100.  False

4. For Beth to earn a producer surplus of exactly $60, the market price needs to be $240 ($180 + $60).

Data and Calculations:

                             Cost       Market Price             Producer Surplus

                             A            B              C             D = (B -A)     E = (C - A)

Lorenzo                $20       $100      $140             $80          $120

Naha                     $60       $100      $140            $40            $80

Sam                      $80       $100      $140            $20            $60

Teresa                $100       $100      $140              $0            $40

Andrew              $160       $100      $140           -$60           -$20

Beth                   $180       $100      $140           -$80           -$40

The producer surplus represents the excess of the market price over the price a seller is willing to sell an item.  For example, Teresa is willing to sell the smartphone at $100.  If the market price is $120, she gets a producer surplus of $20 ($120 - $100).

Thus, the market price for a used smartphone must exceed the seller's willingness price to produce a producer surplus.

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The following information is available for Water Inc. Date Units Unit Cost January 1, 2020 (beginning inventory) 100 $50.00 Purchases: January 10, 2020 75 52.00 January 15, 2020 150 52.50 January 30, 2020 100 55.00 The company maintains a periodic inventory system. A physical count shows 125 units in stock on January 31. What is (a) ending inventory on January 31, and (b) cost of goods sold for January, using the FIFO inventory method

Answers

Answer:

125 and $15,156.6

Explanation:

The end inventory us 125 units and thus 300 units were sold

Webster's Words has a printing press which they are not using at the present time. In fact, they have not used this equipment for two years. The equipment has no market value because it has been customized to their particular operations. They could sell the machine as scrap metal for $1,500 maximum. The press is eight years old and cost $163,000 new. The current book value is $2,100. The company is trying to decide if a new project would be a feasible means of utilizing this equipment. The value of the press that should be included in the project analysis is:

Answers

The value of the press that  Webster's Words should include in the project analysis is $1,500.

The two major considerations in a project analysis are the cost of the project input and the value that the project's output will generate for the entity.

In this scenario, the current book value of the press is not relevant in the project analysis. The scrap value should be considered as it produces a value that can reduce the project's cost and not the committed or sunk cost of the old press.

Data and Calculations:

Maximum scrap value of press = $1,500

Initial cost of the press eight years ago = $163,000

Current book value = $2,100

Relevant value of the press = $1,500 (scrap value)

Thus, the value of the press in the project analysis is $1,500.

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What was your largest contributor from indoor water? Why?

I need description

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Estimates vary, but, on average, each person uses about 80-100 gallons of water per day, for indoor home uses. Are you surprised that the largest use of household water is to flush the toilet, and after that, to take showers and baths?

Harriet is currently in pay grade 8, but she is hoping to get a promotion so she can move into
pay grade 10 or above. Which of the following methods of job evaluation is used at Harriet's
company?

a. computerized
b. ranking
c. point
d. classification

Answers

The type of job evaluation that is done if Harriet is hoping to move from grade 8 to 10 is known as job ranking.

Job ranking can be described as a type of classification that is based on the value or the hierarchy of a person in an organization.

All the jobs in the company are ranked based on their worth and the employees are placed on the grade based on their value.

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hina's growth rate of real GDP in 2005 and 2006 was 10.5 percent a year and its population growth rate was 0.5 percent a year. If these growth rates​ continue, in what year would real GDP per person be twice what is was in​ 2006? If these growth rates​ continue, real GDP per person would be twice what is was in 2006 at the end of​ _______.

Answers

Considering the situation described above, if these growth rates continue, the real GDP will be twice what it was in 2006 during the year "2013."

This is based on the Rule of 70. The rule of 70 states that the number of years needed for any variable to double is approximately 70, divided by the annual percentage growth rate of the variable.

Thus, given that the Real GDP is growing at 10.5 percent a year;

We have 70 ÷ 10.5 = 6.7;

Therefore, the Real GDP will double in 6.7 years, which is during the year 2013.

Hence, in this case, it is concluded that the correct answer is 2013.

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Earliest finish time (EF) is the earliest time by which a specific activity can be completed, calculated Question 37 options:___.
a. by subtracting the activity’s estimated duration from the earliest finish time of the activity's predecessor: EF = EF predecessor - Estimated Duration.
b. by subtracting the activity’s estimated duration to the activity’s earliest start time: EF = ES - Estimated Duration.
c. by adding the activity’s estimated duration to the earliest start time of the activity's succeeding activity: EF = ES succeeding activity + Estimated Duration.
d. by adding the activity’s estimated duration to the activity’s earliest start time: EF = ES + Estimated Duration

Answers

The Earliest finish time (EF) is the earliest time by which a specific activity can be completed; it is calculated "by adding the activity’s estimated duration to the activity’s earliest start time: EF = ES + Estimated Duration."

This is because to know the Earliest finish time, one needs to have the Estimated duration or completion time of the project.

Then, the Estimated Duration would the added to the Earliest Start time to get the Earliest Finish Time.

This is based on the Critical Path method of determining the project duration.

Hence, in this case, it is concluded that the correct answer is option D.

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Which is not a type of payroll deduction?
O A. Retirement account contribution
O B. Clothing expenses
O C. State taxes
D. Health insurance premium

Answers

Answer:
B. Clothing expenses

Answer B. Clothing expenses

Explanation:

m is studying the delivery times of two raw material suppliers. The firm is basically satisfied with supplier A and is prepared to stay with that supplier if the mean delivery time is the same as or less than that of supplier B. However, if the firm finds that the mean delivery time of supplier B is less than that of supplier A, it will begin making raw material purchases from supplier B.

Answers

Answer:

So in other words your company or business is looking for the most consistent/reliable supplier who's supply rate is the better out of the two according to overall and long-term supply of said product

Warner Company has $196,000 of total fixed costs and sells products A and B with a product mix of 40% A and 60% B. Selling prices and variable costs for A and B result in contribution margins per unit of $8 and $4, respectively. Compute the break-even point. Enter product mix answers in decimal form. Round weighted average unit contribution margin to two decimal places, if applicable.

Answers

The break-even point of Warner Company is 3,500 units.

Here, we are going to calculate the break-even point of Warner Company.

Product Product Mix   Contribution margin     Weighted Average unit

                     [1]                      per unit[2}                contribution margin[1*2]

A                40%                          $8                                     $3.2

B                60%                          $4                                     $2.4

Total                                                                                     $5,6

Formula for Break Even point is Fixed cost / Weighted average unit contribution margin

Break-even point = $196,000 / $5,6

Break-even point = 3,500 units

Therefore, the break-even point of Warner Company is 3,500 units.

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Green Co. paid $28,400 in dividends and $29,571 in interest over the past year. During the year, net working capital increased from $13,986 to $18,719. The company purchased $44,200 in fixed assets and had a depreciation expense of $17,705. During the year, the company issued $25,500 in new equity and paid off $21,700 in long-term debt. What was the company's cash flow from assets

Answers

If Green Co. paid $28,400 in dividends and $29,571 in interest over the past year. During the year, net working capital increased from $13,986 to $18,719.  During the year, the company issued $25,500 in new equity and paid off $21,700 in long-term debt. What the company's cash flow from assets will be is: $48,371

First step is to calculate the cash flow to creditor  

Cash flow to creditors   = $21,700 + $29,571  

Cash flow to creditors   = $51,271

 

Second step is to calculate the cash flow to Stockholders

Cash flow to Stockholders =$28,400 - $25,500  

Cash flow to Stockholders =$2,900

Now let determine the cash flow from assets using this formula

Cash flow from assets = Cash flow to creditors + Cash flow to stockholders

Let plug in the formula  

Cash flow from assets = $51,271 + $2,900  

Cash flow from assets = $48,371

Inconclusion if Green Co. paid $28,400 in dividends and $29,571 in interest over the past year. During the year, net working capital increased from $13,986 to $18,719.  During the year, the company issued $25,500 in new equity and paid off $21,700 in long-term debt. What the company's cash flow from assets will be is: $48,371

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A client asks you to create a minimum variance portfolio from two funds, A and B. Fund A has an expected return of 7% and a standard deviation of 13%. Fund B has an expected return of 8% and a standard deviation of 17%. The correlation between the returns of funds A and B is 0.17. What is the percentage of the total portfolio you should recommend to invest in fund A to obtain the minimum variance portfolio

Answers

Answer:

hope this helps b or a

Explanation:

A family wants to be able to give their child $5,000 per year for 4 years of college. The child will leave for college in 8 years, at which point the family will stop contributing to the college fund. How much money should be set aside each year on the child's birthday in order to follow through with this plan

Answers

Answer:

$2500

Explanation:

An amount of $1,245 should be set aside each year on the child's birthday to follow through with the plan of giving $5,000 per year for 4 years of college. Option C is the correct answer.

To determine the amount of money that should be set aside each year on the child's birthday to follow through with the plan of giving $5,000 per year for 4 years of college, we need to calculate the annual payment (P) using the present value of an annuity formula. Option C is the correct answer.

The present value of an annuity formula is given by: PV = P * [1 - (1 + r)^(-n)] / r

Where PV is the desired future value, r is the interest rate, and n is the number of years. In this case, the desired future value is $5,000 per year for 4 years, so PV = $5,000 * 4 = $20,000.

The interest rate is given as 10%, so r = 0.10.

The child will leave for college in 8 years, so n = 8.

Now, let's calculate the annual payment (P): P = ($20,000 * 0.10) / [1 - (1 + 0.10)^(-8)]

Simplifying the equation further, we get: P = $2,000 / [1 - (1.10)^(-8)]

P ≈ $1,245

Therefore, the amount of money that should be set aside each year on the child's birthday in order to follow through with this plan is approximately $1,245.

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The complete question is, "A family wants to be able to give their child $5,000 per year for 4 years of college. The child will leave for college in 8 years, at which point the family will stop contributing to the college fund. How much money should be set aside each year on the child's birthday in order to follow through with this plan? Assume an interest rate of 10%.

a. $1,291

b. $1,386

c. $1,245

d. $957"

the pigmalion effect applies to consumer behavior?

Answers

The Pygmalion effect is where an individual's performance is influenced by others' expectations. In other words, higher expectations lead to higher performance. However, the Pygmalion effect specifically refers to how our expectations of others affect our behavior towards them.

Explanation:

The Pygmalion effect is where an individual's performance is influenced by others' expectations. In other words, higher expectations lead to higher performance. However, the Pygmalion effect specifically refers to how our expectations of others affect our behavior towards them.

The Pygmalion effect, or Rosenthal effect, is a psychological phenomenon wherein high expectations lead to improved performance in a given area. The effect is named after the Greek myth of Pygmalion, a sculptor who fell in love with a statue he had carved, or alternately, after the psychologist Robert Rosenthal.

What experiences have led you to choose a certain career?

Answers

Answer:

From a personal experience they're a lot of moments in my life that led up to my decision to choose my career. From being constantly told that I was really good at something and that I was made for this certain career path, and just influences from others who are in the same work I am in and how good they were at their job and inspiring me to be just like them. All of those together helped influence me to choose the career that I am now working hard everyday to make sure I achieve success in.

Hope this helps.

Provided travel services to group of travelers; they paid $22,500 now and will pay $4,500 later

Answers

Recording the transaction of providing travel services to the travelers, who paid $22,500 with a balance of $4,500 in the books of the Travel Services Corporation include:

Journal Entries:

Debit Cash $22,500

Debit Accounts Receivable $4,500

Credit Service Revenue $27,000

To record the provision of travel services for cash and on credit.

Data Analysis:

Cash $22,500 Accounts Receivable $4,500 Service Revenue $27,000

Thus, the total service revenue recorded for this transaction is $27,000.

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Sam burned his hand on the stove. The burn was so bad that it permanently scarred his hand and made it hard to grip things. A doctor told him that he could fix the hand through a simple “skin-grafting” procedure. Sam and the doctor entered into a contract to have the surgery for $1,200. After the surgery, Sam’s hand worked perfectly, but he grew hair out of the palm of his hand. Even though he tried waxing his hand and using Nair, he was not able to stop the hair from growing. Did the doctor breach the contract by giving Sam a hairy hand? If so, why, and what should the court do about it?

Answers

The doctor did not read my contract for giving Sam a hairy hand because he did fix his hand and that was what was in the contract there were risks for skin graphing and to get that procedure done he would have to put the risks in a contract

On Plum Perfect Department​ Stores' most recent balance​ sheet, the balance of its inventory at the beginning of the year was $15,000. At the end of the​ year, the inventory balance was $21,500. During that​ year, its cost of goods sold was $64,000. All purchases of inventory throughout the year were on account. What was the total of Plum Perfect's purchases during the​ year? Plum Perfect's total purchases during the year were

Answers

Answer:

$70,500 total purchases

Explanation:

15,000 - Starting inventory

21,500 - Ending inventory

6,500 - Difference

64,000 - COGS

64,000 + 6,500 =

$70,500 total purchases

(I havent taken accounting in a year so double check my answer)

Which questions can most help a writer revise an argumentative essay?

Answers

Answer:

Explanation:

Argumentative essays are written to prove a point and convince the reader that your claim is superior to opposing points. Therefore, A) “Do details help support the claim?” Is the best answer out of these choices..

You work in a company that has begun selling annual subscriptions to its new online magazine. During December, the company sold the first subscriptions, receiving $600,000, which represents one-fifth of its revenues from all sources for the year. The entire amount has been collected in cash. As the end of the the year approaches, you notice that the company recorded the entire $600,000 to revenue and there is no plan to make an adjusting entry.
Draft a memo around two paragraphs in length to your supervisor, which explains the following:
The accounting error that has been made
The effect this error will have on the financial statements dated at the end of December
The problems that might result
The importance of fixing the error and what needs to be done to fix the error
Make sure to include proper grammar, spelling, etc.

Answers

The memo will indicate the accounting error that has been made and its effect on the financial statements.

The amount of $600,000 collected from the sale of the annual subscription to the new online magazine is the amount that was collected for the upcoming period of 12 months which will start by December of the current year.

Only $50000 of the amount will be recorded for the year. The related services for the remaining eleven months will then be $550000 and this should be reported as the unearned revenue.

The effect of the error is that there'll be an overstating of the net income or the current period by an amount of $550000 and there'll also be an understatement of the current liabilities by $550000.

In conclusion, the error needs to be fixed by debiting the revenue by $550000 and then crediting the unearned revenue by $550000.

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In a research experiment, Priya hears the following list of words:
orange, belt, table, swing, cheese, walk, sting, camel, shell, tan, ivy, cola, plane,
screen, egg. When the list is completed, which of the following words will Priya be
least likely to recall?
a)
Orange
b) Cola
c) Table
d) Camel

Answers

Answer:

orange

hope this answer may help you

Explanation:

option B, Cola is the correct answer.

hope this helps you.

How do firms maximize profits? Fill in the blanks to complete the passage regarding sunk costs for a manufacturer of ethanol.
Ethanol, a biofuel derived from corn, is used in the production of both gasoline and pharmaceutical-grade hand sanitizer. During the pandemic, as the demand for gasoline plummeted, several producers of ethanol retrofitted their plants by purchasing new capital in order to produce a higher-quality ethanol, which could be used to make a medical-grade hand sanitizer. Future decisions about whether to produce ethanol for gasoline or for hand sanitizer – be informed by the – costs they incurred to retrofit their plant.

Answers

Future decision about whether to produce ethanol for gasoline or for hard sanitizer would not be informed by the sunk costs they incurred to retrofit their plant.

This question requires that we fill in the blank at the end of the question. The sunk cost can be referred to as a cost that has already been incurred. This money cannot be recovered again.

Profit maximization is a situation where by firms would try to lower their input costs and go for the highest output that would give them the optimal level of profit.

The decisions on production would not be determined by sunk cost, instead it would be determined by the benefits that the firm would accrue.

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 C and b both are right?

Which of the following
questions is a macroeconomic issue?

A) How many more pounds of cookies will a consumer purchase if the price of cookies decreases?
B) What effect would a cure for Mad Cow Disease have on the market for beef?
C) What is the future growth prospect for an economy?
D) How many workers should the owner of a business hire?​

Answers

Answer:

c and d is both right

Explanation:

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Until 1992, the Walt Disney Company had experienced nothing but success in the theme park business. Its first park, Disneyland, opened in Anaheim, California, in 1955. Its theme song, It’s a Small World After All, promoted an idealized vision of America spiced with reassuring glimpses of exotic cultures all calculated to promote heartwarming feelings about living together as one happy family. There were dark tunnels and bumpy rides to scare the children a little but none of the terrors of the real world. The Disney characters that everyone knew from the cartoons and comic books were on hand to shepherd the guests and to direct them to the Mickey Mouse watches and Little Mermaid records. The Anaheim park was an

Answers

The Anaheim park was an instant success, which Walt Disney Company replicated in Florida and Tokyo but failed to export to Paris, France.

The failure of Disney Paris was the result of a misunderstanding of the cultural peculiarities of the French. Some Frenchmen described the introduction of Disney Paris as "a cultural Chernobyl" and "a symbol of American cliches and consumer society."

Despite the envisaged 30,000 jobs that Disney Paris was to create and the demographic centrality of Paris in Europe, the diversification in Europe flopped.

Thus, Disney's misadventure in Europe became a short-lived and disastrous dream for the Walt Disney Company because of cultural misunderstanding.

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1. Which of these approaches is not a way of harnessing open innovation across the internet?
a. Innovation contests
b. Innovation communities
c. Online storage
d. Innovation markets

Answers

AMSWER :

1. C. Online Storage

hope it helps❤

Online storage is not a way of harnessing open innovation across the internet. Option C is the correct answer.

Online storage, such as cloud storage services, provides a means to store and access digital files over the internet. While online storage is useful for sharing and collaborating on files, it does not inherently contribute to open innovation as it focuses on data storage rather than idea generation or collaboration. Option C is the correct answer.

Innovation contests involve soliciting ideas or solutions from a wide range of individuals or groups through an open call for submissions. Innovation communities refer to online platforms or networks where individuals with shared interests and expertise come together to collaborate and exchange ideas. Innovation markets, also known as idea markets or innovation exchanges, are online platforms that enable the buying, selling, or licensing of innovative ideas or intellectual property.

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Questions-
.............

Answers

Answer:

????

Explanation:

where the questions

For creating perception, companies make use of strategic tools like ___ _
a) Service contracts
b) O Sales calls
c) User training
d) Websites

Answers

The meaning of strategy and how the approach to strategy has changed over time.

The relationships and differences among corporate, business, and marketing strategy.

The concept and process of corporate strategic planning.

The role of the product in a marketing strategy and the many aspects of the product that can be used to tailor the strategy.

The role of customer choice in marketing strategy and the logic of choosing customers.

The role of market area choice in marketing strategy and ways to choose market areas.

Core competencies as part of marketing strategy.

The interrelationship among product, customer, market area, and core competency decisions.

The logical connections among strategies, structures, and functions as outlined in the Integrated Model of Marketing Planning (IMMP).

It A Is your company making a positive impression, or are customers fed ... four ways you can use marketing to control your customer perception:.

Parker has two options for buying a car. Option A is 2.1% APR financing over 72 months and Option B is 5.1% APR over 72 months with $2600 cash back, which he would use as part of the down payment. The price of the car is $32,018 and Parker has saved $3200 for the down payment. Find the total amount Parker will spend on the car for each option if he plans to make monthly payments. Round your answers to the nearest cent, if necessary.

Answers

The total amount that Parker will spend on the car for each option with monthly payments are as follows:

                                    Option A             Option B

Monthly Payment        $473.69            $423.46

Total Cost                  $34,105.45        $36,288.86

Data and Calculations:

                                  Option A             Option B

Cost of car                 $32,018              $32,018

APR                                  2.1%                5.1%

Period of loan               72 months       72 months

Down payment               $0                  $5,800 ($2,600 + $3,200)

Total loan amount      $32,018            $26,218 ($32,018 - $5,800)

Total Loan Payments  $32,018.00     $30,488.86

Total Loan Interest     $2,087.45          $4,270.86

Monthly Payment        $473.69            $423.46

Total Cost                  $34,105.45        $36,288.86

Option B:

Auto Price = $ 32,018

Loan Term  72  months

Interest Rate  5.1%

Down Payment  5800

Results:

Monthly Pay =  $423.46

Total Loan Amount = $26,218.00

Upfront Payment = $5,800.00

Total of 72 Loan Payments = $30,488.86

Total Loan Interest = $4,270.86

Total Cost (price, interest, tax, fees) = $36,288.86

Option A:

Auto Price = $32,018

Loan Term  72  months

Interest Rate  2.1

Down Payment  0

Results:

Monthly Pay:   $473.69

Total Loan Amount = $32,018.00

Upfront Payment = $0.00

Total of 72 Loan Payments = $34,105.45

Total Loan Interest = $2,087.45

Total Cost (price, interest, tax, fees) = $34,105.45

Learn more: https://brainly.com/question/24807970

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