An advertising company wishes to plan its advertising strategy in three different media – television, radio and magazines. The purpose of advertising is to reach as large a number of potential customers as possible. Following data has been obtained from market survey:

Television Radio Magazine I Magazine II

Cost of an advertising per unit Br30,000 Br20,000 Br15,000 Br10,000

No. of potential customers reached per unit 200,000 600,000 150,000 100,000

No. of female customers reached per unit 150,000 400,000 70,000 50,000









The company wants to spend no more than br450, 000 on advertising. Following are the further requirements that must be met:

(i) at least 1million exposures take place among female customers

(ii) advertising on magazines be limited to br150,000

(iii) at least 3 advertising units be bought on magazine I and 2 units on magazine II and

(iv) the number of advertising units on television and radio should each be between 5 and 10

Formulate an LPM for the problem

Answers

Answer 1

The  Formulated LPM for the problem above is given below.

What is  the Formulated LPM ?

This is a linear programming problem (LPM) that can be formulated as follows:

Objective function:

Maximize the number of potential customers reached (Z)

Z = 200,000x1 + 600,000x2 + 150,000x3 + 100,000x4

where:

x1 = number of advertising units on television

x2 = number of advertising units on radio

x3 = number of advertising units on Magazine I

x4 = number of advertising units on Magazine II

Constraints:

x1 + x2 + x3 + x4 <= 10 (the total number of advertising units should be between 5 and 10)x1,x2 >= 5 (the number of advertising units on television and radio should each be between 5 and 10)x3 >= 3 (at least 3 advertising units should be bought on Magazine I)x4 >= 2 (at least 2 units should be bought on Magazine II)30000x1 + 20000x2 + 15000x3 + 10000x4 <= 450000 (the total cost should not exceed br450, 000)150,000x1 + 400,000x2 + 70,000x3 + 50,000x4 >= 1,000,000 (at least 1 million exposures should take place among female customers)x3+x4 <= 15 (advertising on magazines be limited to br150,000)x1, x2, x3, x4 >=0 (non-negativity)

Therefore, solution for this LPM will give the number of advertising units that the company should buy for each medium to reach the maximum number of potential customers while meeting the given constraints and within the budget.

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Related Questions

A letter to your teacher requesting to extend time of assignment submission
100 words

Answers

Answer:

Good morning/afternoon/evening (insert prefix) (teachers last name), I would appreciate if you could extend the time for the assignment submission for (a couple days, a week, etc). This way I'd be able to put in more effort to complete it and it will be completed to the best of my abilities. Thank you in advance!

Sincerely, (your name).

*If you had a family emergency be sure to add that so they would understand why you need an extension

5 realizations , thoughts or ideas you can get from the graph

Answers

The above graph or pictorial presentation highlights the communication process from one person to another.

What details does the graph provide?

The communication process above indicates the various elements that have to do with communication such as:

Sender
EncodingDecodingReceiverFeedbackChannels and Barriers.

All of the above are factors that help to facilitate communication.

Communication in our daily lives helps us develop connections by allowing us to share our experiences and needs, as well as connect with others. It is the essence of life, allowing us to express our emotions, convey information, and share our opinions. We must all communicate.

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How do you answer something that has already been answered?

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what i do is i click the three dots on the top right corner of the question and answer it in the comments

Write ten most commonly used punctuation marks in Hausa and explain any five.​

Answers

Answer:

1. Tsakiya: It is used to indicate the end of a sentence.

2. Wakilin: This punctuation mark is used to indicate a pause or emphasize a statement.

3. Fararwa: This punctuation mark is used to indicate a break in thought.

4. Dashin Dashin: This punctuation mark is used to denote a range or relative comparison as well as establishing a division.

5. Wata: This punctuation mark is used to break up words or phrases into different parts or ideas.

6. Parallels: This punctuation mark is used to indicate choices or comparison.

7. Bilraye: This punctuation mark is used to indicate the direct opposite of two thoughts.

8. Buguwa: This punctuation mark is used to connect two related thoughts.

9. Mandal: This punctuation mark is used to indicate a hashtag in Hausa (Fassarar hashtags a Hausa).

10. Hamma: This punctuation mark is used to show a sequence in lists or in chronological order.

I will mark you as branliest ​

Answers

Answer:

B

Explanation:

What countries consume this traditional drink? What is it?

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Can you tell me what drink it is please

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Answer:

yeah he was jokeyeah he was jokegf

Which word rhymes with AIR?
despair
desperate
deter
dirt

Answers

despair rhymes with air

What has most likely allowed people to have a better understanding of the landscape of mars?

Answers

Answer:

I'd say movies and books about Mars.

Explanation:

In daily life, we often see the possibility of living in Mars everywhere like in movies and books.

Answer:

D : Movies and books about Mars is right!

Hope this helps!

What is an inference? (1 point) Responses a detail the author provides in a text a detail the author provides in a text an idea that an author explicitly states an idea that an author explicitly states a conclusion based on what an author states and does not state a conclusion based on what an author states and does not state a hint an author gives in the story

Answers

Answer: An inference is a conclusion that a reader draws based on information provided in a text, as well as prior knowledge and understanding. It is an idea that the reader derives from what an author states and does not state in the text and is not an idea that the author explicitly states. ✅

Answer:

a conclusion based on what an author states and does not state

Explanation:

A reader will use the author's hints in order to make an inference, but the hints themselves are not inferences.

what is dialect continuum​

Answers

Answer: A dialect continuum is a range of dialects spoken across a large geographical area, differing only slightly between areas that are geographically close to each other, and gradually decreasing in mutual intelligibility as the distances become greater. Dialects separated by great geographical distances may not be mutually comprehensible.

Explanation: Hope this was helpful

As Romeo leaves, what does Juliet have a vision of ?

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Answer:

Juliet has a vision that she sees Romeo as one dead in the bottom of a tomb.

Explanation:

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Answer:

There is no Full form of ARMY as such. An ARMY can be defined as a land force or a ground force that fights primarily on land. In broad sense, it is the land-based service branch, military branch, or armed service of a state or nation. ARMY may also include assets related to aviation by possessing an ARMY aviation component.

Explanation:

Please help!
榜樣和啟蒙老師有沒有分別?

Answers

Answer:

it translates too

What's the difference between a role model and an enlightenment teacher?

answer :

榜樣是激勵人們奮發圖強的人,啓蒙老師教導學生如何學習自我。

What is bcmp science

Answers

Answer: Biological Chemistry and Molecular Pharmacology

Explanation:

The Department of Biological Chemistry and Molecular Pharmacology (BCMP) is a community of creative scholars, talented scientists, and dedicated staff focused on advancing the research, teaching, and service missions of Harvard Medical School.

Answer:

Biochemistry/Molecular Biology (BCMB) represents a rapidly growing discipline that bridges the chemical and biological sciences. It focuses on how cells solve various biological problems and the role of the chemical components.

Explanation:

Hope it helps you

PLS RATE AS BRAINLIEST ANSWER

Which answer choice best states the theme of this passage?
OA. A person's true thoughts are revealed in his or her actions.
O
B. Sometimes it is important to speak up on one's own behalf.
C. Internal conflict about life can make it hard to decide on a plan.
OD. The hope of freedom can help a person survive a terrible situation.
Due 01/09/23 11:59pm

Answers

It is important that in order to identify the theme, it is vital you've first identified the story's plot, the way the story uses characterization, as well as the primary conflict in the story.

What is a theme?

A theme is a key, overarching concept. As the characters work toward their objectives, the bigger problem becomes apparent. It has more to do with the deeper issues of identity, philosophy, or morality that emerge during their endeavors and less to do with whether they will succeed in winning the race, getting the date, or discovering the treasure.

The underlying message of a story is referred to as the theme. It is the point the author is attempting to make with the tale. A story's theme is frequently a general lesson about life. A story's theme is significant because it plays a role in the author's motivation for crafting the narrative.

Note that the complete information was not found and a overview was given.

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List four considerations teachers should consider when looking to partner with a potential community member or organization.

Answers

The four considerations teachers consider when looking to partner with a potential community member or organization are:

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They are:

Alignment of goals and values: It is important for the teacher to ensure that the goals and values of the potential community partner align with those of the school and the curriculum. This will help to ensure that the partnership is productive and beneficial for all parties involved.

Resources and expertise: The teacher should consider the resources and expertise that the potential community partner can bring to the partnership. This includes things like funding, materials, and staff expertise.

Logistics and communication: The teacher should consider how the partnership will be organized and managed, including things like scheduling, communication, and decision-making processes.

Impact and evaluation: The teacher should consider how the partnership will be evaluated and the impact it will have on the students and the community. This includes both short-term and long-term outcomes, and should be established beforehand.

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Answers

No
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Answers

Answer:  I guess True

Which BEST represents the function of a supporting sentence?
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B. It adds more details to the topic sentence.
C. It is not longer than the topic sentence.
D. It repeats the topic sentence. Reset Next​

Answers

Answer:

B

Explanation:

Does anyone know where the south texas state fair is located now?

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it’s in beaumont now
Nope i’m not sure where it’s at

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Answer:

Princesses are typical heroines of fairy tales. Indicates two such texts in which these characters appear.

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Answers

Answer:

Autism is a lifelong, nonprogressive neurological disorder typically appearing before the age of three years

Explanation:

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Answer: I don't know Italian

Kewajiban manusia terhadap hewan yang terancam punah​

Answers

Bagaimana melindungi hewan yang terancam punah

Lawan polusi. ...

Membantu memulihkan habitat alami. ...

Melawan perburuan dan maskotisme hewan eksotis. ...

Melawan kebakaran hutan. ...

Hormati dan tegakkan kawasan lindung. ...

Berkolaborasi dalam pendidikan.

Saya harap ini membantu Anda :)

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Answers

Answer:

The answer is First person

Your paper must be written from a third-person point of view

Which of the following is not an e-reader u would use as an alternative to carrying a set of textbooks? A. Nook B. Kindle C. PocketBook D. PowerPoint

Answers

Answer:

D.pocketbook

Explanation:

Odczytaj wyrazy z „nie” i zapisz je w zeszycie łącznie lub oddzielnie:
NIEHĘTCOR, DRAZOBNIE, NIPIOUEGŁ, ELNCEIEIN, NKŻIOĘECI, NZSIEWEZA, IUAAGWEN.

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Explanation:

Uzupełnij tekst historyjki odpowiednimi literami - w wykropkowane miejsca wpisz ch lub h. Luki uzupełnij dowolnymi nazwami zwierząt zawierającymi ch lub h.

prosił bym o odpowieć do 14:30

... ytry i egoistyczny na co dzień ......................dokonał bo...aterskiego czynu. Ocalił ...udego ............................ przed o...ydnym i ...aniebnym atakiem ........................... .

Na widok zagrożenia, nie bacz ąc na niebezpieczeństwo, zaczął wydawać ...ałaśliwe dźwięki, co odstraszyło pe..owego drapieżnika.

Hi,

I need help. I need to write essay from Russian about meal.
breakfast, lunch, dinner ... favorite meal, typical Russian and Slovak meal, favorite restaurant.

I don't know how to start. I don't need whole essay. just need some ideas how to start. Ofc it can be in English. Something easy please.

thanks,
Lexie

Answers

Here's how you can start it.

My favorite Russian breakfast consists of a simple omelette with freshly fried bacon, toast, and black tea with butter and honey. For lunch, I like a traditional Russian borscht with sour cream and rye bread. For dinner, I really enjoy participating in the Russian national dish, Pelmeni – boiled dumplings of beef and beef minced meat filled with herbs and spices.

My favorite restaurant in Russia is Cafe Pushkin, located in Moscow. They have a great selection of Russian food, from the traditional dishes like borscht and pelmeni, to international dishes like salmon with cream sauce and Italian pastas. The restaurant also has a bar with a large selection of vodka and other drinks. What really sets Cafe Pushkin apart is its beautiful ambiance, with ornate chandeliers, lush red velvet curtains, and a cozy atmosphere.

Bananas are curved because they grow towards the sun ☀️

Answers

Answer:

[tex]{\boxed{\boxed{\tt { True}}}} \ [/tex]

Yes, that's a fact.

Answer:

true

Explanation:

Bananas are curved so they can retrieve sunlight. Bananas go through a process called 'negative geotropism'. I bet you're asking yourself how bananas could ever be negative. What it means is that bananas grow away from the ground, instead of growing towards it, hence the 'negative' geotropism.

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