Answer: it includes media such as videos, podcasts, webinars and blog posts.
Explanation:
Content marketing is a marketing approach that is used by businesses or organizations to give valuable information and content to the customers or a particular audience.
Content marketing includes e-books, blog posts, podcasts, educational articles, videos, and webinars. Content marketing helps in answering certain questions and also give the audience something different that they can't get somewhere else.
A company wants to determine if its employees have any preference among 5 different health plans which it offers to them. A sample of 200 employees provided the data below. Calculate the chi-square test statistic to test the claim that the probabilities show no preference. Use alpha = 0.01.
Plan 1 2 3 4 5
Employees 30 55 18 32 65
a. 37.45
b. 55.63
c. 45.91
d. 48.91
Answer:
37.45
Explanation:
Given the data:
Plan 1 2 3 4 5
Employees (X) : 30 55 18 32 65
α = 0.01
Sample size (n) = 200
Preference among 5 different health plans
Expected value of data (E) :
Sum of employees / number of plans
= (30 + 55 + 18 + 32 + 65) / 5 = 40
Σ((X - E)^2 / E)
(((30 - 40)^2) / 40) + (((55 - 40)^2) / 40) + (((18 - 40)^2) / 40) + (((32 - 40)^2) / 40) + (((65 - 40)^2) / 40) = 37.45
Hence, the Chi square Test statistic = 37.45
Companies should kick-off sustainability efforts with diagnosis because: diagnosis is easier to understand than other aspects of change it helps focus employees on what needs to change sustainability requires employees to be compliant and that requires diagnosis all of the above none of the above
Answer: It helps focus employees on what needs to change
Explanation:
For change in anything to be implemented, there needs to be a recognition of what it is that is lacking that needs to be changed.
This is why diagnosis is very important. It shows the company what they need to change in order to be more sustainable and when the company is aware of these things, their employees will become more focused on those things with the view to change them.
review financial website or publications and three examples of a bond. for each bond gather the following information and complete the table coupon rate selling price maturity date
Answer:
Company Coupon Rate Selling Price Maturity Date
Bombardier Inc. 7.5% $96.40 3/15/2025
NGL Energy Partners LP 6.875% $97.50 10/15/2021
Disney 2.150% $101.45 9/17/2020
Explanation:
from the Plato
The Coupon Rate, Selling Price and Maturity Date are important terms in a bond contract.
What are the bonds terms?The coupon rate is the yield that determines the amount that an investor is expected to receive, the selling price is the present value of the cash amounts that will received by the bond owner and the maturity date is the date at which the bond will mature for full repayment.
The gathered information from the financial website includes:
Company Coupon Rate Selling Price Maturity Date
Bombardier Inc. 7.5% $96.40 3/15/2025
NGL Energy Partners LP 6.875% $97.50 10/15/2021
Disney 2.150% $101.45 9/17/2020
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what are the impact of tourism
positive:
New facilities for the tourists also benefit locals, eg: new roads
Greater demand for local food and craft
negative:
Overcrowding and traffic jams
Prices increase in local shops as tourists are often more wealthy than the local population
Horton Small Engine Repair charges $45 per hour of labor. It has a material loading percentage of 40%. On a recent job replacing the engine of a riding lawnmower, Horton worked 4 hours and used parts with a cost of $400. Calculate Horton's total bill.
Answer:
the total bill is $740
Explanation:
The computation of the total bill is shown below:
= Number of hours worked × per hour of labor + Cost × (100 + loading percentage)
= 4 hours × $45 + $400 × 140%
= $740
hence, the total bill is $740
We simply applied the above formula so that the correct value could come
And, the same is to be considered
The Horton's total bill for repairing is $740 as a whole after adding all the materials.
What is the bill?
Bill is a statement that is given by the supplier to the customers that proves that they have purchased goods or services from the particular shop.
Amount = Number of hours worked × per hour of labor + Cost × (100 + loading percentage)
amount = 4 hours × $45 + $400 × 140%
amount = $740
Therefore, the total amount of the bill is $740
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What term describes a steady flow of income that funds the services for a community?
A. Revenue Stream
B. Cost of living
C. Tax Return
D. Deficit
AAAAAAAAAAAA ITS A AAAAAAAAAAAAAAAAA
An revenue stream alludes to a consistent progression of pay that subsidizes the administrations for a local area. In this way, choice (A) is precise.
It is the cash created through different sources, like expenses, charges, fines, awards, or different types of pay, that an administration or association gets to help its tasks and offer fundamental types of assistance to general society.
Revenue streams are critical for keeping up with and further developing framework, medical care, schooling, public security, and other fundamental administrations. A very much oversaw income stream guarantees the monetary soundness of a local area or association, empowering it to meet its commitments and put resources into projects that benefit the local area overall.
In this manner, choice (A) is right choice.
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As soon as you leave the interview, you think of a scenario you should have mentioned to illustrate your ability to handle multiple projects simultaneously. Which action represents the best way to insert that information into the thank-you letter?
Answer:
Explanation:
As my own personal opinion based on my experiences, I believe that the best way to implement this into a thank-you letter would be to simply explain how a previous experience that you have had increased your multitasking abilities through months or even years of practice. If you do this while also connecting or relating the story/scenario with the interview position or process it will better resonate with the hiring manager/company and greatly increase your chances of landing that job.
The action which represent the best way to insert into the thank-you letter, the information about your ability to simultaneously handle multiple projects is to: Use the STAR interview technique to briefly describe the situation and explain how you resolved it.
An interview can be defined as a structured, face-to-face conversation through which a participant ask a question and the other participant respond appropriately by providing an answer.
On a related note, an interview refer to a formal meeting at which a job-seeker is asked series of questions by an employer of labor (recruiter), so as to determine whether or not the individual is suitable and eligible for the job position or role.
Generally, there are different types of interview technique and these include;
Group interview techniqueIn-person interview techniquePanel interview techniqueSTAR interview techniqueA STAR interview technique is a structured technique of responding to a behavioral and situational interview questions, especially by describing a specific situation, task, action, and result obtained.
In this scenario, you should use the STAR interview technique in your thank-you letter, by briefly describing how you handled multiple projects simultaneously.
In conclusion, a STAR interview technique is most appropriate for describing a specific situation, task, action, and result obtained.
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Your question is lacking the necessary answer options, so I will be adding them here:
A. Use the STAR technique to briefly describe the situation and explain how you resolved it.
B. Call Ms. Freeman and describe a situation that would illustrate your ability to multitask.
C. In the body of your thank-you letter, write that you have successfully juggled multiple projects in the past and are certain you can do so at Mercer.
Calculating taxes on security transactions. If Isabella Rodriguez is single and in the 24 percent tax bracket, calculate the tax associated with each of the following transactions. (Use the IRS regulations for capital gains in effect in 2018.) a. She sold stock for $1,200 that she purchased for $1,000 5 months earlier. b. She sold bonds for $4,000 that she purchased for $3,000 3 years earlier. She sold stock for $1,000 that she purchased for $1,500 15 months earlier.
a. Tax Amount = $ 48
b. Tax amount = $ 150
c. Loss on Sale of Stock = $ 500
As per given details please refer below answer :-
If Capital Assets are held for less than 12 months then it is short term capital gain and taxed as per ordinary income tax rates.
If Capital Assets are held for more than 12 months then it is long term capital gain and taxed as per long term capital gain tax rates.
In 2018 if single taxpayer income has less than $ 38,600 then long term capital gain applicable tax rate is 0%. If income between $ 38,601 and $ 425,800 then applicable tax rate is 15% and income above $ 426,801 then tax rate is 20%.
Isabell is in 24% tax bracket hence her ordinary income between $ 82,501 and $ 157,500 so applicable long term capital gain tax rate is 15%.
Part a :-
Gain on sale of Stock = Sale price - Purchase price
Gain on sale of Stock = 1,200 - 1,000
Gain on sale of Stock = $ 200
Stock has hold for 5 months hence it is short term capital gain and taxed with 24% (as given).
Tax Amount = Gain on Stock * 24%
Tax Amount = 200 * 24%
Tax Amount = $ 48
Part b :-
Gain on Sale of Bonds = Sale price - Purchase price
Gain on Sale of Bonds = 4,000 - 3,000
Gain on Sale of Bonds = $ 1,000
Bond hold for 3 years hence it is treated as long term capital gain and taxed at rate of 15%.
Tax amount = Gain on bonds * 15%
Tax amount = 1,000 * 15%
Tax amount = $ 150
Part C :-
Purchase price is greater than sale price hence there is loss.
Loss on Sale of Stock = Purchase price - Sales price
Loss on Sale of Stock = 1,500 - 1,000
Loss on Sale of Stock = $ 500
Stock hold for 15 months hence it is treated as long term capital loss and can be first set off against the long term capital gain.If there is no long term capital gain then it will set off against short term capital gain.Loss still remain after set off against long term and short term capital gain then remaining amount set off against ordinary income up to $ 3,000 and excess amount carry forward to next year.Tax saving if set off against Long term capital gain = Capital loss * 15%
Tax saving if set off against Long term capital gain = 500 * 15%
Tax saving if set off against Long term capital gain = $ 75
Tax saving if set off against short term capital gain or ordinary income = Capital loss × 24%
Tax saving if set off against short term capital gain or ordinary income = 500 × 24%
Tax saving if set off against short term capital gain or ordinary income = $ 120
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In the formula FV=P(1+r)n, what is the n or period if the term is 10 years compounded yearly at 12% per annum?
10 b) 40 c) 120 d) 12
Answer:
a 10
Explanation:
The formula to compute the future value is shown below
Future value = Present value × (1 + rate of interest)^number of years
where,
The Rate of interest is 10%
And, the number of years or term is 10 years
Therefore as per the given situation, the correct option is a.
hence, the same is to be considered
During the first year of Sheffield Corp.'s operations, all purchases were recorded as assets. Supplies in the amount of $29300 were purchased. Actual year-end supplies amounted to $5900. The adjusting entry for store supplies will:______.
a. increase net income by $12,900.
b. increase expenses by $12,900.
c. decrease store supplies by $6,450.
d. debit Accounts Payable for $6,450.
Answer:
Increase expenses by $23,400
Explanation:
Based on the information given we were told that Supplies in the amount of $29,300 were purchased in which the Actual year end supplies for the company amounted to $5,900 which means that The adjusting entry for store supplies will be Increase in expenses by the amount of $23,400 which is calculated as ($29,300-$5,900)
On June 1, the company collected $16,800 cash, which is for services to be performed over the next 12 months. For the following two separate cases, prepare the adjusting entry and determine the balance of Deferred Service Revenue at year-end. Case A: $16,800 was credited to Service Revenue during the year. Case B: $16,800 was credited to Deferred Service Revenue during the year.
The preparation of the adjusting entry and the determination of the balance of the Deferred Service Revenue at year-end are as follows:
Case A Adjusting Entry:Debit Service Revenue $7,000
Credit Deferred Service Revenue $7,000
To record the deferred revenue for next year.Case B Adjusting Entry:Debit Deferred Service Revenue $9,800
Credit Service Revenue $9,800
To record the service revenue for the year.Transaction Analysis:Case A: $16,800 was credited to Service Revenue during the year.
Service Revenue $7,000 Deferred Service Revenue $7,000 ($16,800 x 5/12)
June 1 to December 31 = 7 months; (12 - 7 = 5 months)
Case B: $16,800 was credited to Deferred Service Revenue during the year.
Deferred Service Revenue $9,800 Service Revenue $9,800 ($16,800 x 7/12)
Thus, Case A emphasized that the cash receipt of $16,800 was credited to Service Revenue, the adjustment is to Deferred Service Revenue, and vice versa for Case B.
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Barra was to blame those she consulted with for decisions that turned out wrong, but York credit for decisions that turned out right, she would be suffering from the
If Barra was to blame those she consulted with for decisions that turned out wrong but took credit for decisions that turned out right, she would be suffering from the d) self-serving bias.
What is self-serving bias?Self-serving bias refers to the common habit of taking credit for positive events or outcomes but blaming outside forces for negative outcomes.
Age, culture, clinical diagnosis, and more factors affect a person's self-serving bias. Self-serving bias is widely popular.
In this case, Barra is not affected by actor/observer difference, stereotyping effect, self-fulfilling prophecy, or fundamental attribution error.
Thus, when Barra takes credit for the right outcomes but turns to blame outside forces when the outcome turned out wrong, she is suffering from self-serving bias.
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True or False: Under the average-cost pricing policy, the cable company has no incentive to cut costs.
Answer:
True.
Explanation:
The cable company will not have any incentive to cut costs. This is because it knows that its costs will be averaged to determine the average cost to which a certain percentage is then added to arrive at the selling price. Having the cost averaged in this way will not motivate the cable company to seek cost minimization strategies that it could use to increase its income.
Which of the following statements about employment-at- will is true?
Incomplete question. The full question read;
Which of the following statements about employment-at-will is true?
A) The doctrine helps raise labor hiring and firing costs, leading to lower unemployment rates.
B) The doctrine helps raise labor hiring and firing costs, leading to higher unemployment rates.
C) The doctrine helps lower labor hiring and firing costs, leading to lower unemployment rates.
D) The doctrine helps lower labor hiring and firing costs, leading to higher unemployment rates.
Answer:
D) The doctrine helps lower labor hiring and firing costs, leading to higher unemployment rates.
Explanation:
Remember, the employment-at-will refers to an employment agreement that grants either the employer or employee the right to terminate their employment contract if they so wish.
Meaning? The cost of hiring and firing is lowered as they can be done anytime; which likely leads to higher unemployment rates.
Assuming that the mandate to a portfolio manager was to invest in a broadly diversified portfolio of U.S. stocks, which two or three indexes should be considered as an appropriate benchmark? Why?
Answer:
Indexes are used as a benchmark to evaluate portfolio performance. In this case, we must be sure the index is consistent with our investing universe. If we are investing worldwide, we should not judge our performance relative to the DJIA which is limited to 30 US Blue-chip stocks. The most widely followed stock on the Benchmark indexes NASDAQ composite, the Wilshire 5000, S&P 500 and the NYSE Composite.
These indexes would be appropriate for portfolio managers wishing to construct a broadly diversified portfolio. The benchmark chosen should be similar to other assets chosen by the investor. The ideal index would match the portfolio. Normally, a standard index is used.
Outdoor Goods needs $3.8 million to modernize its production equipment. The underwriters set the stock price at $29.50 a share with an underwriting spread of 7.35 percent. This would be a firm commitment underwriting. The estimated issue costs are $272,000. How many shares of stock must be sold to finance this project?A) 148,984B) 188,917C) 152,311D) 186,299E) 162,400
Answer:
A.148,984 shares
Explanation:
Calculation for How many shares of stock must be sold to finance this project
First step is to calculate the Total value of issue
Total value of issue = ($3,800,000 + 272,000) / (1 - .0735)
Total value of issue = $4,072,000/ 0.9265
Total value of issue = $4,395035.08
Now let calculate the Number of shares needed
Number of shares needed = $4,395035.08 / $29.50
Number of shares needed= 148,984 shares
Therefore the number of shares of stock that must be sold to finance this project is 148,984 shares
Question 26
Using the following year-end information for Breanna Boutique, calculate the current ratio and acid-test ratio for the boutique:
lot yet
nswered
Cash.
$ 52,000
arked out of
.00
Short-term investment.
12,000
54,000
Flag question
Accounts Receivable.
325,000
17,500
Inventory
Prepaid expenses
Account payable.
Other current payables.
106,500
25,000
Answer:
3.50 and 0.90
Explanation:
Calculation for the current ratio and acid-test ratio for the boutique
Calculation of CURRENT RATIO
First step is to calculate the current assets and current liabilities
CURRENT ASSETS
Cash 52,000
Short-term investment 12,000
Accounts receivable 54,000
Inventory 325,000
Prepaid expenses 17,500
Total current assets $ 460,500
CURRENT LIABILITIES
Accounts payable$ 106,500
Other current payables $ 25,000
Total current liabilities $ 131,500
Using this formula
Current ratio=Current assets/Current Liabilities
Let plug in the formula
Current ratio=460,500/131,500
Current ratio=3.50
Therefore the Current ratio will be 3.50
Calculation for CURRENT ACID -TEST RATIO
Using this formula
Current acid-test ratio=Quick assets/Current Liabilities
Let plug in the formula
Current acid-test ratio=460,500-(325,000+17,500)/131,500
Current acid-test ratio=118,000/131,500
Current acid-test ratio=0.90
Therefore the Current acid-test ratio will be 0.90
Suppose you have $1,000 to invest over a 10-year period. Explain under what circumstances you would buy penny stocks or junk bonds as an investment. In your answer, explain why an investment with greater risk, such as a penny stock, will likely have a lower market price but an uncertain rate of return.
Answer:
Explanation:
There is only one circumstance in which I (personal opinion) would be willing to place my money in penny stocks and that is If the money is extra money that is only an extremely small percent of my overall portfolio and I am ok loosing it completely. That is because penny stocks are stocks from new companies that basically have an idea and are just starting out. The rate of return can be massive on these stocks but they can also go bankrupt and you can loose all your money just as fast. Therefore, they are incredibly risky investments.
If you were a career woman and time for you to love to do becomes a problem,which would you prefer to use of your baking needs— a commercial prepared mix or a home prepared mix?
What important factors did you consider in making your choice?
Answer:
Just Choose an side.
Explanation:
Would you rather use a store-bought mix, or a homemade mix? (Just choose one).
For homemade: I chose this because I would like to try something new and make different flavors, if it is a success.
For store-bought: I chose this because I want it to be easy for me to make, and has all the steps on the back of the box.
Monisha Consumer Goods' is a leading consumer goods chain with a
network of 46 stores primarily across Mumbai, Delhi and Pune. It was
started by Monisha Gupta in 1987. It has a large market share in Mumbai.
Delhi and Pune, Looking for an opportunity to expand, it has decided to
open a new branch in Kerala. It has to decide on what new resources it
will invest in so that it is able to earn the highest possible return for its
investors. Once the company believes that it will be able to generate higher
revenue and profits, it also has to decide on how this project will get funded.
The finance manager Atul was told to have an optimal capital structure by
striking a balance between various sources of getting the project funded
so as to increases shareholders' wealth. Atul, after assessing the cash
flow position of the company, evaluated the cost of different sources of
finance and compared the risk associated with each source as well as the
cost of raising funds.
(a) State the two financial decisions discussed in the above situation.
(b) Explain any two financial decisions discussed in the above situation.
Financial choices are taken:
1. In what novel resource should one choose to make an investment in order to get the highest potential returns, i.e. profit?
2. The manner in which the project will be financed
Where to place one's money?When you make a decision to invest in a new venture or formulate a plan for growth, it is imperative that you take into account all of the resources that will be necessary, such as the workforce, capital, machines, and knowledge that will be needed, as well as how to make the most efficient use of these resources.
How exactly will it be paid for?The response to this inquiry calls for an understanding of a specialized subject. It depends on the choice that was made on the source of obtaining the essential resources, such as banks, and financial institutions, raising share capital, issuing debentures, obtaining a loan from a friend, making a public deposit, investing abroad, and so on.
This is further explained below.
What are financial decisions?Generally, When we talk about "financing decisions," we're referring to the choices that businesses need to make on the mix of equity and debt capital that should make up their overall capital structure.
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What should you do if your initial business "seems like a good idea" but isn't one you
feel passionate about?
a) Wait for another idea
b) Keep looking
c) Get a mentor
d) Go to business school
Answer:
c
Explanation:
because they have greater expirience and they will provide a fresh perspective.Mentors can act as your map and compass on your journey to succeed.
which economic system has no formal government
Market economic system
Garvin Enterprises' bonds currently sell for $1,150. They have a 6-year maturity, an annual coupon of $85, and a par value of $1,000. What is their current yield?
Answer:
7.39%
Explanation:
Calculation for What is their current yield
We are going to use Financial calculator to find their current yield
N represent Number of years=6 years
PV represent Present value=$1,150
PMT= $85
Face value represent FV= $1,000
Hence,
Current yield = 7.39%
Therefore What is their current yield is 7.39%
that forces the PV of its inflows to equal its cost. The IRR is an estimate of the project's rate of return, and it is comparable to the
Answer:
Discount rate
YTM
Explanation:
Here is the full question :
A project's internal rate of return (IRR) is the
-Select-
compound rate
discount rate
risk-free rate
that forces the PV of its inflows to equal its cost. The IRR is an estimate of the project's rate of return, and it is comparable to the
-Select-
YTM
coupon
gain
on a bond.
Internal rate of return is the discount rate that equates the after-tax cash flows from an investment to the amount invested
A project should be chosen if it's IRR is greater than the discount rate.
Internal rate of return is one of the capital budgeting methods. Other methods are :
1. Net present value
2. Profitability index
3. Pay back method
4. Discounted pay back method
5. Accounting rate of return
Babytoy Corp. manufactures toys for children. A customer complained to the consumer forum claiming that the toy she bought from the
company had been painted with solvent hydrocarbon, which is toxic. How can the company protect itself from this situation with the help of
insurance?
OA
natural calamities insurance
OB. general liability insurance
oc property insurance
OD. business interruption insurance
Reset
Next
Answer:
Babytoy corp could use "General liability insurance"
Explanation:
because General liability insurance helps cover your costs to respond to a claim that your business caused property damage or bodily injury. It can help pay for: A customer or client's medical expenses if they slip and fall in your business. ... Legal costs to defend your business in a lawsuit.
Kahn Inc. has a target capital structure of 60% common equity and 40% debt to fund its $10 billion in operating assets. Furthermore, Kahn Inc. has a WACC of 13%, a before-tax cost of debt of 10%, and a tax rate of 40%. The company’s retained earnings are adequate to provide the common equity portion of its capital budget. Its expected dividend next year D1 is $3, and the current stock price is $35.
a. What is the company’s expected growth rate?
b. If the firm’s net income is expected to be $1.6 billion, what portion of its net income is the firm expected to pay out as dividends?
Answer and Explanation:
The computation is shown below
a. Given that
WACC = 13%
Before-tax cost of debt = 10%
As we know that
WACC = After tax Cost of debt × Weight of debt + Cost of equity × weight of equity
13% = 10% × (1 - 0.40) × 0.40 + X × 0.60
13% = 6% × 0.40 + X × 0.60
13% = 2.4% + X × 0.60
10.6% = X × 0.60
X = 17.67%
Now
Cost of equity = D1 ÷ Price + g
0.1767 = $3 ÷ 35 + g
g = 9.10%
Now
B) Growth rate = (1 - payout ratio) × ROE
.0910 = ( 1 - X) × 0.2667
Payout ratio = 65.88
As we know that
ROE = net income ÷ shareholders equity
= $1.6 billion ÷ $6 billion
= 26.67%
Now the portion of the net income for the dividend would be
= 65.88 × $1.6 billion
= 1.054 billion
Martin sells a stock investment for $26,000, on August 2, 2021. Martin's adjusted basis in the stock is $15,000. If Martin acquired the stock on November 15, 2019, calculate the amount and nature of the gain or loss.
If Martin had acquired the stock on September 10, 2020, calculate the amount and nature of the gain or loss.
The amount and nature of the gain or loss is $11,000 short term gain and the amount and nature of the gain or loss for 2020 is $11,000 long term capital gain.
Short term gain and long term gaina. Gain or loss
Gain or loss = $26,000 -$15,000
Gain or loss = $11,000 (short term gain)
(Nov to August)
b. Gain or loss
Gain or loss = $26,000 -$15,000
Gain or loss = $11,000 (long term capital gain)
(Year 2017 to Year 2019)
Therefore the amount is $11,000 for both and the nature for both is short term and long term capital gain.
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Inflation makes certain things less valuable in real terms, including: Group of answer choices your full college scholarship. real estate and precious metals. anything expressed in dollars. a fixed monthly pension payment.
Answer:
anything expressed in dollars
Explanation:
In the case when there is an inflation that makes specific things less valuable in the real terms is the thing that expressed in dollars
As per the given options, the full scholarship of college, real estate and the fixed month pension payment represent the more valuable
But the remaining option i.e. anything expressed in dollars show the less valuable
So, the same is to be considered
A patron of a sporting arena can purchase alcohol inside and take it out to the Parking lot true or false
If a patron of a sporting arena purchases alcohol inside, they can take it out to the parking lot so this is TRUE.
What are patrons of sporting arenas able to do?Alcohol consumption rules state that a person who purchases alcohol from a licensed venue is allowed to take that drink anywhere within the premises.
The parking lot of a sporting arena still counts as the premises of the sporting arena so the patron can take the alcohol there.
In conclusion, it is true that a patron of a sporting arena can purchase alcohol inside and take it out to the parking lot.
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Describe 3 properties of secure communications and describe a specific implementation of that property.
Answer:
1. Confidentiality
2. Authentication
3. Integrity.
Explanation:
The three properties of secure communications and a specific implementation of that property are as follows:
1. Confidentiality: this implies that the sender and the receiver of the message should be the ones to understand the message. To implement this is to use encryption such as cryptographic to secure the communication is confidential.
2. Authentication: this implies that both the sender and receiver of the message should be able to confirm that the person at the other end is the actual person that is supposed to be. To implement this one needs to use cryptographic techniques as well.
3. Integrity: this also implies that the message exchanged between the sender and the receiver has not been tampered with by the interceptor. To implement this so relies on cryptographic techniques.